Programme Overview BVOC Retail Management

March 6, 2021 Off By admin

           Bachelor of Vocation ( B.Voc)

  •        The University Grants Commission (UGC)   had launched a scheme in February, 2014 (revised in 2015) for skill development based higher education as part of college or university education, leading to Bachelors in Vocational Education (B.Voc) degree (3 year program or 6 semesters) with multiple entry and exit points. After opting for National Skill Qualification Framework (NSQF) aligned skill development, students may exit after six months with a certificate (NSQF 4) or may continue for one year diploma (NSQF 5) or two years advanced diploma (NSQF 6) or three years B.Voc degree (NSQF 7). The B.Voc program is focused on universities and colleges providing undergraduate studies which would also incorporate specific job roles and their National Occupational Standards (NOSs) along with broad based general education. This would enable the graduates completing B.Voc to contribute significantly to Indias accelerating economy by gaining employment, entrepreneurship opportunity and creating relevant knowledge.

B.Voc in Himachal Pradesh

Bachelor of Vocation (B.Voc) is a three year under graduate vocational or skill based course, under UGC guidelines. B.Voc was launched in 12 Govt. Degree College across 10 districts of Himachal Pradesh, under Department of Higher Education  and supported by HPKVN. It is recognized by Himachal Pradesh University Shimla. Currently B.Voc have two  specialization  Retail Management and Hospitality & Tourism.

  • Objectives of the B Voc Program:
  • To provide judicious mix of skills relating to a profession and appropriate content of General Education.
    • To ensure that the students have adequate knowledge and skills, so that they are work ready at each exit point of the program
    • To provide flexibility to the students by means of pre-defined entry and multiple exit points.
    • To integrate NSQF with the undergraduate level of higher education in order to enhance employability of the graduates and meet industry requirements. Such graduates apart from meeting the needs of local and national industry are also expected to be equipped to become part of the global workforce.
    • To provide vertical mobility to students coming out of 10+2 with vocational subjects
    • Entrepreneurship  development

Youths will be trained in 2 sectors – Retail and Hospitality across 12 Govt. arts and science colleges (Annexure -1) in the State from Academic Year 2017-18.The B.Voc Courses will be run as per the following Job Roles and NSQF Levels on a year on year basis.

NSQF levelL4 (Certificate)L-5 (Diploma)L-6 (Advanced diploma)L-7 (B.Voc Degree)
Job Role 1Retail Sale AssociateTeam Leader (Retail)Department Manager (Retail)Store Manager (Retail)
Job role 2Fount office AssociateFront Office Executive (Hospitality)Guest Relations Manager (Hospitality)Duty Manager (Hospitality)

B.Voc Program split into general and skill component along with their respective credits is shown below:

Duration of StudyGeneral Education CreditsSkill Component CreditsTotal Credit at each NSQF levelNSQF levelExit points (Recognition)
6 months (One semester)121830Level-4Certificate (For Category 2&3 entries)
1 year (Two semesters)243660Level-5Diploma
2 years (Four semesters)4872120Level-6Advance Diploma
3 years (Six semesters)72108180Level-7B.Voc Degree
1.   On Job Training OJT
2.  Placements
  • Create placement plan for all trainees within 60 days from the start if programme.
  • TSPs are encouraged to facilitate placement to the successful candidates through their own contacts with employers. Provision of employment opportunities would be viewed as strength of such TSPs.
  • If any trainee has more than one job offer, it will be left to the trainee to choose his/her employer.
  • DOHE to create a Vibrant Placement cell in each college with the help from faculty , students and TSP .Also coordinate with HPKVN for Industry connect
  • TSPs will nominate one person from their team as „Internship & Placement Facilitator‟, other than trainers, to coordinate with employers, B.Voc cell, SSCs, industry associations for placements. This person will also coordinate with “vibrant placement system” that would be set up in each target college but managed by students.

                      Govt. College Kullu (H.P)

Name of the Department:                                                                 B.Voc Retail Management

Year of Establishment:                                                                       2017

Names of Programmes/ Courses:                                                       UG

No. of Teaching posts sanctioned:                                                       3

No. of Teaching posts filled:                                                  3


S.No .NameQualificationDesignationExperience
1Chura ManiMBAVocational Trainer(VT)10 Year
2Sushil ThakurMBAVocational Trainer(VT)9 Year
3Gopal ThakurMA MBAVocational Trainer(VT)8 Year



Program Duration 

The duration of the B. Voc. program shall be for a period of three years consisting of six semesters. The curriculum in each semester has been classified into General Education Component and Skill Component. The General Education component shall include Theory subjects and the Skill Component shall include a mix of Theory, Practical and Internship. The duration of the program is enlisted below against each of the four Retail Job roles in alignment to the NSQF

Duration of StudyGeneral Education CreditsSkill Component CreditsTotal Credit at each NSQF levelNSQF levelExit points (Recognition)
6 months (One semester)121830Level-4Certificate (For Category 2&3 entries)
1 year (Two semesters)243660Level-5Diploma
2 years (Four semesters)4872120Level-6Advance Diploma
3 years (Six semesters)72108180Level-7B.Voc Degree

The below norms are used for computation of credits under Skills Component

  • 50% weightage has been assigned to Theory
    • 10% weightage has been assigned to Practical
    • 40% weightage has been assigned to Internship

                                 Course structure: B.Voc Retail  Management

   (UG  Semester System Program w.e.f. 2017)

SemesterCourse TypeCourse CodeCourse TitleCredit
1st SemesterGeneral Paper-01RA111Business Communication and6
RA114Personality Development-I
General Paper-02RA112Fundamentals in Accounting and6
RA113Technology (Computer Skills)-I.
General Component Semester Total12

Skill Paper-01
RA121Introduction to Retail and Retail Store Operations.3
RA124Health, Safety & Security
RAS/N0120 Store Safety & Security Health & Safety(RAS/N0122)
RA125Team and Organizational 15 Dynamic
Skill Paper-02RA122Consumer Buying Behavior and Retail Sales.4
Practical Retail LabUnderstanding Consumer Buying Behavior and Retail Sales
Skill Paper-03RA123Customer Service and Customer Relationship Management.4
Practical Retail Lab(Customer Service and Customer Relationship Management)
Project InternshipProject Internship7
Skill Component Semester Total18
2nd SemGeneral Paper-01
RA211Business Communication and6
RA214Personality Development-II
General Paper-02RA212Fundamentals in Accounting and6
RA213Technology (Computer Skills)-II
General Component Semester Total12
Skill Paper-01RA221Store Display and Visual Merchandising.4
Practical Retail(Store Display and Visual Merchandising)
Skill Paper-02RA222Sales Management.5
RA224Customer Experience Management
Skill Paper-03RA223Organization and Team Dynamics.2
Internship ProjectInternship Project7
Skill Component Semester Total18
3rd SemGeneral Paper-01R.A311Communicative English6
General Paper-02R.A312Store Operations & Supply Chain Management6
General Component Semester Total12
Skill Paper-01RA321Skill Component7
Skill Paper-02RA322Customer Experience Management.5
Skill Paper 03RA421Skill Component6
Skill Component Semester Total18
4th SemGeneral Paper-01R.A.411Environment Science6
General Paper-01R.A.412Human Resource Management6
General Component Semester Total12
Skill Paper-01RA422Skill Component4
Skill Paper-02RA423Internship Project14
Skill Component Semester Total18
5th SemGeneral Paper-01R.A .511Marketing Management6
General Paper-02R.A.512Business Statistics6
General Component Semester Total12
Skill Paper-01R.A521Retail Store Operations and Sales.6
Skill Paper-02R.A.522Process compliance, safety and security.4
Practical Retail LabRetail store operations and sales
Skill Component Semester Total10
6th SemGeneral Paper-01R.A.611Ethics and corporate Social Responsibility6
General Paper-02R.A.612Retail Environment6
General Component Semester Total12
K Skill Paper-01RA621Skill Component7
Skill Paper-02RA622Internship Project19
Skill Component Semester Total26
General Component Total72
Skill Component Total108

Program Objectives

01To make students capable of the applicable National Occupational Standards (NOS) in the Retail Management industry in the national and global context  
02Students will be able to apply Business, Managements techniques, Strategies Skills frameworks and tools to arrive at informed decisions in profession.  
03Graduates will have a solid foundation to pursue professional careers and take up higher learning courses such as M. Voc LLB, MBA,CA,CS Ph.D as well as research.
04Graduates with a flair of self-employment will be able to initiate and build upon entrepreneurial ventures or demonstrate entrepreneurship for their employer organizations.  
05Graduate will recognize the need for adapting to change and have the aptitude and ability to engage in independent and life – long learning in the broadest context of socio-economic, technological and global change.  
06Real Industries experience during On Job Training (OJT).    
07To make student self dependent & job creator.    
08Student will be able  self Management as well as Organization Management    
09To promote entrepreneurship    
10To provide skillful professional for Industries    


01Sound Knowledge of the discipline
02Independent and Critical thinking
03Effective and confident communicators
04Investigative, Resourceful, and Responsible
05Ethically and Socially aware.
06Entrepreneurship & Entrepreneurship
07Life Skills

Subject Specific Outcomes

  • To know about Retail Management
  • To learn Retail Related Skills
  • Student learn  Retail Sale Associate, Team Leader, Departmental Manager, Store Manager skills etc.

Program Specific Outcome

01Develop the knowledge, skill and attitude to creatively and systematically apply in the Retail Management field
02Develop fundamental in-depth knowledge and understanding of the techniques, principles, concepts, values, substantive rules and development of the core areas of Retail Management.  
03Exhibit self-confidence and awareness of general issues prevailing in the technological field and in the society and communicate effectively with the other departments, professional fraternity and with society at large through digital and non-digital mediums and using a variety of modes such as effective reports & documentation, effective presentations, and give and receive clear instructions.  
04Function effectively as an individual, and as a member or leader in teams, and in multidisciplinary settings by demonstrating life skills, coping skills and human values.
05 Employability development  
06Skill Development
07Students are employed in various Retail industries like as Big Bazaar, Walmart Relience, Tata, etc.